How to increase the shopping cart value in your online store
The shopping cart value, or average shopping cart value, is an important indicator for your online store. It provides information about how much users spend on average per purchase, while…
CSS: How to lower your click prices (CPC) by 20%.
Since 2017, Google has had to open its shopping services to competition: What opportunities this offers you for your campaigns and how you can achieve up to 20% lower CPCs…
Why POAS is superior to ROAS as a success metric
Why ROAS (Return-On-Advertising-Spend) is a good but not the best indication for the success of your eCommerce business and why POAS (Profit-On-Ad-Spend) is the better metric The term ROAS ROAS…
Pandemic, inflation & energy crisis: impact on online trade
A brief overview Since 2020, online commerce (also known as e-commerce) has experienced a massive upswing. The reasons for this are many and varied and have to do not only…
Negative keywords: how they help your advertising campaigns
Negative keywords can help you increase the performance of your campaign in the long run and avoid wastage. What does this term mean and how do the keywords to be…
Why placing ads is not yet a marketing strategy
Your Google Ads are not bringing the desired success? We explain why paid advertising should only be one component of your marketing strategy and which measures can complement it. Those…
Ad extensions: Why your competition has more clicks on Google
What are ad texts? With ad texts, it is possible to advertise your company, a product or a service via the Google advertising network. The reason for this is that…
CSS: How to lower your click prices (CPC) by 20%.
Since 2017, Google has had to open its shopping services to competition: What opportunities this offers you for your campaigns and how you can achieve up to 20% lower CPCs…
How to write well performing ad copy
Your ads aren't working the way you want them to? Then try our tips and write your ad copy in a way that suits both you and your target audience.…
Performance Max: About the new Google Ads ad format
The topic of AI (artificial intelligence) has been the focus of Google Ads for several years now. Whether it's smart bidding, automatic target groups, or recommendations for the account based…
