The shopping cart value, or average shopping cart value, is an important indicator for your online store. It provides information about how much users spend on average per purchase, while a high shopping cart value can also indicate that users are satisfied with the products/services and prices offered. Since a higher shopping cart value can also help to increase the sales of your online store, it is worth spending time on optimization.
Tips for increasing your shopping cart values
There are a few ways you can encourage users to have larger shopping carts:
- Special offers and discounts: Users can be enticed to buy more when they see offers or discounts they don’t want to miss. Examples include buying multiple items or reaching a certain purchase value. This can make users feel like they are getting a good deal and encourage them to buy more.
- Upselling and cross-selling: Upselling offers users higher-value products, while cross-selling involves offering complementary products. Both strategies can help to increase the shopping basket.
- Combinations of items with each other: Users are more likely to buy more when they see how different items can be combined to create a complete outfit or collection. Make sure it’s easy to compare and combine items by offering outfit suggestions or product recommendations, for example.
- Customer recommendations: Recommendations from friends or other customers can help users buy more because they feel it is a trustworthy product.
- Personalized recommendations: Make it easy to combine items with each other: Users are more likely to buy more when they see how different items can be combined to create a complete outfit or collection. Make sure it’s easy to compare and combine items by offering outfit suggestions or product recommendations, for example.
- Items are easy to add to the shopping cart: Users are more likely to buy more if the checkout process is simple and straightforward. Make sure it’s easy to add items to the shopping cart. You can achieve this by offering direct “add to cart” buttons, for example, and making the checkout process as simple as possible.
- Free shipping: Free shipping can help users be willing to buy more because they don’t have to pay additional shipping costs.
- Wide selection of items: Users are more likely to buy more if they have a wide selection of items to choose from. Make sure that your online store offers a wide range of items in different price categories and styles.
- User-friendly website: a user-friendly website that is easy to navigate and has a fast loading time can help users stay on the site longer and therefore buy more.
A good user experience increases sales
The user experience (UX) is of great importance in the context of an online store, as it influences the user’s shopping experience and thus also their buying behavior. A good UX contributes to users staying longer on the website, viewing more items and ultimately buying more. To ensure a good UX in an online store, there are some factors that should be considered:
- Easy navigation: Users should be able to find their way around easily and quickly find the items they are looking for.
- Clear product descriptions: Item descriptions should be clear and detailed to help users make a decision.
- Fast loading times: Slow loading times can put users off and cause them to leave the online store.
- Secure checkout process: Users should feel safe during the checkout process and be confident that their personal and financial data is protected.
- Customer Service: Having an accessible customer service can help users answer questions and resolve issues, which can contribute to a better UX.
Our conclusion
Overall, it is important that the online store is easy for users to use and meets their needs and expectations to ensure a positive user experience. The user experience is always in the foreground and should not only be focused on selling products. A good user experience is instrumental in keeping users coming back and thus buying more in the future.
